How to create social media graphics that stand out
Good social graphics are consistent and clear. Here is how to make them quickly.
- Start from the right size. Use a template built for the platform you are posting to.
- Apply your brand. Set your colours and one or two fonts so posts look like you.
- Keep one clear message. One idea per graphic beats a cluttered design.
- Use strong contrast. Make text easily readable over the background.
- Add a subtle brand mark. A small logo helps people recognise your posts.
- Export optimised. Save at the recommended size so it stays sharp.
Start with the right size
Each platform has its own ideal dimensions, and the wrong size means awkward cropping. Design square or portrait (1:1 or 4:5) for feeds, 9:16 for stories and reels, and use each platform’s recommended sizes for headers and thumbnails. Tools like Canva have pre-sized templates for every platform, which removes the guesswork.
Design that stops the scroll
- Lead with one clear focal point — a bold headline or striking image, not five competing elements.
- Use high contrast so text is readable on a small phone screen.
- Stick to two fonts and your brand colours for a consistent look.
- Leave breathing room — empty space makes a graphic feel professional.
- Keep text short; let the caption carry the detail.
Stay consistent
A recognisable feed comes from repetition. Set up a brand kit (your colours, fonts and logo) and reuse the same templates so every post looks part of a set. Consistency builds recognition far faster than one-off “perfect” graphics.
FAQ
What is the easiest tool for social media graphics?
Canva, by a distance — platform-sized templates, stock and a brand kit. See our design tools guide.
What size should social media graphics be?
Square (1:1) or portrait (4:5) for feed posts, and 9:16 for stories and reels. Use each platform’s recommended sizes for headers and thumbnails.